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Marketing in Travel and Tourism /

Middleton, Victor T. C.,

Marketing in Travel and Tourism / Victor T. C. Middleton, Alan Fyall and Michael Morgan, with contributions from Ashok Ranchhod. - 4th edn. - Burlington, MA : Elsevier Ltd., 2009. - xxv, 502p. : ill. (col.) ; 27cm.

Includes bibliographical references and index.

ISBN: 9780750686938

Subjects--Topical Terms:
Tourism--Marketing.

LC Class. No.: G155.A1 / M475 2009

Dewey Class. No.: 910.688/MID

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