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The CIM marketing dictionary /

Hart, Norman A.

The CIM marketing dictionary / Chartered Institute of Marketing marketing dictionary Marketing dictionary Norman A. Hart - Fifth edition - 206 pages ; 19 cm - Marketing series (London, England). Professional development . - Marketing series (London, England). Professional development. .

"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation." "First published as Glossary of marketing terms 1977"--T.p. verso

ISBN: 0750623462

Subjects--Topical Terms:
Marketing--Dictionaries.

LC Class. No.: HF5415 / .H238 1996

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