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Principles of services marketing /

Palmer, Adrian.

Principles of services marketing / Adrian Palmer. - 6th ed. - Maidenhead : McGraw-Hill Education, 2011. - 525p. : ill. ; 27cm.

ISBN: 9780077129514

Subjects--Topical Terms:
Marketing--Management.
Service industries--Marketing.

LC Class. No.: HF5415.13 / P173 2011

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