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Advertising

White, Roderick,

Advertising Roderick White. - 4th ed. - London: McGraw-Hill, c2000. - xviii, 317p. : bill. ; 24 cm.

Includes index.

Includes bibliographical references and index.

ISBN: 9780071183666

Subjects--Topical Terms:
Advertising.
Marketing.

LC Class. No.: HF5823 / .W45 2000

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