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International marketing strategy analysis, development and implementation

Doole, Isobel

International marketing strategy analysis, development and implementation Isobel Doole; Robin Lowe - 4th ed. - London Thomson Learning 2004 - 416 p. ill. 27 cm.

ISBN: 9781844800254

Subjects--Topical Terms:
Export marketing--Management.
Export marketing --Case studies.--Management

LC Class. No.: HF 1416 / .P49 2004

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