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Online advertising and promotion : modern technologies for marketing /

Hanafizadeh, Payam, 1974-

Online advertising and promotion : modern technologies for marketing / Payam Hanafizadeh, Mehdi Behboudi. - Hershey, PA : Business Science Reference, c2012. - xi, 236 p. : ill. ; 29 cm. - Premier reference source .

Includes bibliographical references (p. 214-230) and index.

"This book educates readers on how to meet online advertising and Internet marketing challenges for both present and future tactics"--

ISBN: 9781466608856 9781466608863 9781466608870

LCCN: 2011048427

Subjects--Topical Terms:
Internet advertising.
Internet marketing.

LC Class. No.: HF6146.I58 / H36 2012

Dewey Class. No.: 659.14/4

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