Handbook of hospitality marketing management /
Handbook of hospitality marketing management /
editor: Haemoon Oh, & editor in chief: Abraham Pizam
- Oxford, UK : Elsevier Ltd., 2008.
- xxii, 552 p. : ill. (some col.) ; 25 cm.
Includes bibliographical references and index.
9780080450803 (hbk)
Hospitality Industry --Marketing
Food Service --Marketing.
Restaurants --Marketing.
TX911.3.M3 / .H36 2008
647.940688 / /HAN
Includes bibliographical references and index.
9780080450803 (hbk)
Hospitality Industry --Marketing
Food Service --Marketing.
Restaurants --Marketing.
TX911.3.M3 / .H36 2008
647.940688 / /HAN