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Hospitality and travel marketing /

Morrison, Alastair M.

Hospitality and travel marketing / Alastair M. Morrison. - 3rd ed. - Albany, NY : Delmar Thomson Learning, c2002. - xviii, 625 p. : ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 9780766816053

Subjects--Topical Terms:
Hospitality industry --Marketing.
Tourism --Marketing.

LC Class. No.: TX911.3.M3 / .M67 2002

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