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Selling : building partnerships /

Weitz, Barton A.,

Selling : building partnerships / Barton A. Weitz, Stephen B. Castleberry, & John F. Tanner, Jr. - 5th edn. - Avenue, New York : McGraw-Hill/ Irwin, 2004. - xxvii, 575 p., N-12, G-13, I-10 : ill. (col.) ; 26 cm. - McGraw-Hill/ Irwin series in marketing .

Includes bibliographical references and index.

ISBN: 0071215190 9780071215190

LCCN: 2002030945

Subjects--Topical Terms:
Selling.

LC Class. No.: HF5438.25 / .W2933 2004

Dewey Class. No.: 658.85 / /WEI

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