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Marketing tourism destinations : a strategic planning approach /

Heath, Ernie.

Marketing tourism destinations : a strategic planning approach / Ernie Heath, & Geoffrey Wall. - New York : John Wiley & Sons, Inc., 1992. - xiv, 226 p. : ill. ; 23 cm.

Includes bibliographical references and index.

ISBN: 0471540676

LCCN: 91033980

Subjects--Topical Terms:
Tourism.
Tourist trade.

LC Class. No.: G155.A1 / .H4 1992

Dewey Class. No.: 338.4791 / /HEA

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