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Marketing of hospitality and tourism services /

Kumar, Prasanna.

Marketing of hospitality and tourism services / Prasanna Kumar. - New Delhi Tata McGraw-Hill 2010 - xviii, 349p. ill. 24cm.

ISBN: 9780070670570

Subjects--Topical Terms:
Hospitality industry--Marketing
Tourism--Marketing.

LC Class. No.: TX911.3.M3 / .K96 2010

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