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Hospitality marketing management /

Reid, Robert D.

Hospitality marketing management / Robert D. Reid, David C. Bojanic. - 4th ed. - Hoboken, N.J. : Wiley, c2006. - xiv, 626 p.: col. ill. ; 29 cm.

Includes bibliographical references and index.

ISBN: 0471476544 9780471476542

LCCN: 2004016223

Subjects--Topical Terms:
Hospitality industry--Marketing.
Food service--Marketing.
Restaurants--Marketing.

LC Class. No.: TX911.3.M3 / R443 2006

Dewey Class. No.: 647.95/068/8

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