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Consumer behavior : building marketing strategy /

Hawkins, Del I.

Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney - 9th ed. - Boston : McGraw Hill/Irwin, 2004. - 790 p. : col. ill. ;

System requirements for computer optical disc: MPC or MPC2-compatible (386 or 486 processor); 4MB RAM; Microsoft Windows 3.1 o

Includes bibliographical references

ISBN: 0072536861

Subjects--Topical Terms:
Consumer behaviour--United States
Consumer behaviour --Case studies --United States

LC Class. No.: HF5415.33.U6 / .H38 2004

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