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Consumer behavior : buying, having, and being /

Solomon, Michael R.

Consumer behavior : buying, having, and being / Michael R. Solomon - 10th ed - Boston: Pearson Education, 2013. - 639 pages illustrations 28cm

Includes index

Includes bibliographical references and indexes

ISBN: 9780273767312

Subjects--Topical Terms:
Consumer Behavior
Market Surveys

LC Class. No.: HF5415.32 / .S65 2013

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Consumer behavior : buying, having, and being /

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