Normal view MARC view ISBD view

Marketing research essentials /

McDaniel, Carl D.

Marketing research essentials / Carl McDaniel, Jr., Roger Gates. - 2nd ed. - Cincinnati, Ohio : South-Western College Pub., c1998. - xxii, 462, [26] p. : ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 0538876697 9780538876698

LCCN: 97012978

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .M3825 1998

Dewey Class. No.: 658.8/3

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Marketing research essentials /

University Portals

Contact Support