Normal view MARC view ISBD view

Direct marketing management /

Roberts, Mary Lou.

Direct marketing management / Mary Lou Roberts, Paul D. Berger. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c1999. - xviii, 447 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0130804347 9780130804341

LCCN: 99010509

Subjects--Topical Terms:
Direct marketing.

LC Class. No.: HF5415.126 / .R62 1999

Dewey Class. No.: 658.8/4

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Direct marketing management /

University Portals

Contact Support