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Marketing management : knowledge and skills /

Peter, J. Paul,

Marketing management : knowledge and skills / J. Paul Peter, & James H. Donnelly, Jr. - 11th edn. - New York, NY : McGraw-Hill Irwin, 2013. - xvii, 796 p. : ill. (col.) ; 26 cm.

Includes bibliographical references and index.

ISBN: 9780077861056 (hb) 0077861051

LCCN: 2012028086

Subjects--Topical Terms:
Marketing--Management.
Marketing--Management--Case studies.

LC Class. No.: HF5415.13 / .P387 2013

Dewey Class. No.: 658.8

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