Customer relationship management strategies in the digital era /
Nasir, Süphan, 1978-
Customer relationship management strategies in the digital era / Süphan Nasir, Istanbul University, Turkey. - xvii, 322 pages ; 29 cm. - A volume in the advances in marketing, customer relationship management, and E-Services (AMCRMES) book series .
Includes bibliographical references (pages 268-318) and index.
"This book blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers"--
9781466682313 (hardcover : alk. paper)
2015003117
Customer relations--Management.
Information technology--Management.
HF5415.5 / .N247 2015
658.8/12
Customer relationship management strategies in the digital era / Süphan Nasir, Istanbul University, Turkey. - xvii, 322 pages ; 29 cm. - A volume in the advances in marketing, customer relationship management, and E-Services (AMCRMES) book series .
Includes bibliographical references (pages 268-318) and index.
"This book blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers"--
9781466682313 (hardcover : alk. paper)
2015003117
Customer relations--Management.
Information technology--Management.
HF5415.5 / .N247 2015
658.8/12