E-commerce 2017 : business, technology, society /
Laudon, Kenneth C., 1944-
E-commerce 2017 : business, technology, society / Kenneth C. Laudon, New York University, Carol Guercio Traver, Azimuth Interactive, Inc. - Thirteenth Edition - xliii, 821 pages : color illustrations ; 26 cm
Revised edition of the authors' E-commerce 2016.
Includes bibliographical references and index.
Introduction to e-commerce -- The revolution is just beginning -- E-commerce business models and concepts -- E-commerce infrastructure: the internet, web, and mobile platform -- Building an e-commerce presence : web sites, mobile sites, and apps -- E-commerce security and payment systems -- Business concepts and social issues -- E-commerce marketing and advertising concepts -- Social, mobile, and local marketing -- Ethical, social, and political issues in e-commerce -- E-commerce in action -- Online retail and services -- Online content and media -- Social networks, auctions, and portals -- B2B e-commerce : supply chain management and collaborative commerce -- References -- Index.
9781292211688 0134601564
2016035789
Electronic commerce.
Internet marketing.
Information technology.
HF5548.32 / .L38 2017
658.8/72
E-commerce 2017 : business, technology, society / Kenneth C. Laudon, New York University, Carol Guercio Traver, Azimuth Interactive, Inc. - Thirteenth Edition - xliii, 821 pages : color illustrations ; 26 cm
Revised edition of the authors' E-commerce 2016.
Includes bibliographical references and index.
Introduction to e-commerce -- The revolution is just beginning -- E-commerce business models and concepts -- E-commerce infrastructure: the internet, web, and mobile platform -- Building an e-commerce presence : web sites, mobile sites, and apps -- E-commerce security and payment systems -- Business concepts and social issues -- E-commerce marketing and advertising concepts -- Social, mobile, and local marketing -- Ethical, social, and political issues in e-commerce -- E-commerce in action -- Online retail and services -- Online content and media -- Social networks, auctions, and portals -- B2B e-commerce : supply chain management and collaborative commerce -- References -- Index.
9781292211688 0134601564
2016035789
Electronic commerce.
Internet marketing.
Information technology.
HF5548.32 / .L38 2017
658.8/72