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Mass media research : an introduction /

Wimmer, Roger D.

Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. - 5th ed. - Belmont [Calif.] : Wadsworth Pub., c1997. - xiii, 498 p. : ill. ; 25 cm. - Wadsworth series in mass communication and journalism .

Includes bibliographical references and indexes.

ISBN: 0534244742

LCCN: 96197165

Subjects--Topical Terms:
Mass media--Research.

LC Class. No.: P91.3 / .W47 1997

Dewey Class. No.: 302.23/072

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