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Effective media relations : how to get results /

Bland, Michael.

Effective media relations : how to get results / Michael Bland, Alison Theaker & David Wragg - 158 pages ; 22 cm - PR in practice series . - PR in practice series. .

Includes bibliographical references (p. 149-151) and index

ISBN: 0749418567

Subjects--Topical Terms:
Public relations.
Mass media and business.

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