Strategic management : planning for domestic & global competition /
Pearce, John A.,
Strategic management : planning for domestic & global competition / John A. Pearce II & Richard B. Robinson. - 14th edn. - New York : McGraw-Hill Education, 2015. - xxi, 450 p. : ill. ; 26 cm.
Includes bibliographical references and index.
With an emphasis on conceptual tools and skills created by scholars and practitioners in the strategic management, this title focuses on planning for domestic and global competition in a global economy that is integral to strategic decision in even the smallest business or organization on Main Street.
9789814577373 9814577375
Strategic planning.
HD30.28 / .P3395 2015
658.4 / /PEA
Strategic management : planning for domestic & global competition / John A. Pearce II & Richard B. Robinson. - 14th edn. - New York : McGraw-Hill Education, 2015. - xxi, 450 p. : ill. ; 26 cm.
Includes bibliographical references and index.
With an emphasis on conceptual tools and skills created by scholars and practitioners in the strategic management, this title focuses on planning for domestic and global competition in a global economy that is integral to strategic decision in even the smallest business or organization on Main Street.
9789814577373 9814577375
Strategic planning.
HD30.28 / .P3395 2015
658.4 / /PEA