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Principles of marketing /

Kotler, Philip.

Principles of marketing / Philip Kotler, Gary Armstrong & Marc Oliver Opresnik. - 17th edn. Global edition - Harlow, England : Pearson Education Limited, 2018. - 734p. : ill. (col.) ; 28cm.

Includes bibliographical references and index.

ISBN: 1292220171 9781292220178

Subjects--Topical Terms:
Marketing.
Marketing --Management.

LC Class. No.: HF5415 / .K363 2018

Dewey Class. No.: 658.8 / /KOT

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