Personalized digital advertising: (Record no. 2070)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00849nam a22002651 4500 |
| 001 - CONTROL NUMBER | |
| control field | 9938267436801361 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251211110135.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251211b |||||||| |||| 00| 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| Canceled/invalid LC control number | 0134686187 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780134686189 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NTU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF6146.I58 |
| Item number | .N47 2015 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nesamoney, Diaz, |
| Relator term | author. |
| 245 ## - TITLE STATEMENT | |
| Title | Personalized digital advertising: |
| Remainder of title | how data and technology are transforming how we market / |
| Statement of responsibility, etc. | Diaz Nesamoney. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Old Tappan, New Jersey : |
| Name of publisher, distributor, etc. | Pearson Education, |
| Date of publication, distribution, etc. | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 223 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 410 #0 - SERIES STATEMENT/ADDED ENTRY--CORPORATE NAME [OBSOLETE, CAN/MARC], [LOCAL, USA] | |
| Corporate name or jurisdiction name as entry element | online collection (EBSCOhost) |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumers |
| General subdivision | Research. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet advertising. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Digital media. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Open Collection | Dato Maznah Library & Information Services | Dato Maznah Library & Information Services | H Social Sciences | 31/07/2018 | 128.31 | HF6146.I58.N47 2015 | 10080102 | 11/12/2025 | 11/12/2025 | Books |