Welcome to the official i-CATS University College Library system. If you are a new user, please contact our librarian for registration.

Internet marketing : (Record no. 2352)

MARC details
000 -LEADER
fixed length control field 00994nam a2200277 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260120103339.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260119b |||||||| |||| 00| 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2002043195
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071232591
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071232593
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency iCATSUC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.I265
Item number .I565 2004
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number dc21
Classification number 658.84
Item number /INT
245 ## - TITLE STATEMENT
Title Internet marketing :
Remainder of title building advantage in a networked economy /
Statement of responsibility, etc. Rafi A. Mohammed, Robert J. Fisher, Bernard J. Jaworski, & Gordon J. Paddison
250 ## - EDITION STATEMENT
Edition statement 2nd edn.
Remainder of edition statement International edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Avenue, New York :
Name of publisher, distributor, etc. The McGraw-Hill Companies, Inc.,
Date of publication, distribution, etc. 2004.
300 ## - PHYSICAL DESCRIPTION
Extent xxxi, 743 p. :
Other physical details ill. ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Rafi A. Mohammed,
Relator term author.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Fisher, Robert J.,
Relator term author.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Jaworski, Bernard J.,
Relator term author.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Paddison, Gordon J.,
Relator term author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Suppress in OPAC No
Holdings
Date last seen Total checkouts Full call number Barcode Copy number Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price
19/01/2026   HF5415.I265 .I565 2004 1002437 1 19/01/2026 Books   Library of Congress Classification     Open Collection   Dato Maznah Library & Information Services Dato Maznah Library & Information Services H Social Sciences 19/01/2026 68.64
22/01/2026   HF5415.I265.I565 2004 1002422   22/01/2026 Books   Library of Congress Classification     Open Collection   Dato Maznah Library & Information Services Dato Maznah Library & Information Services H Social Sciences 10/04/2018 68.64
Copyright CITM & Maznah Library, i-CATS University College 2025. All Rights Reserved