Normal view MARC view ISBD view

Direct marketing / (Record no. 2728)

MARC details
000 -LEADER
fixed length control field	00545nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260406151321.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	260406b \|\|\|\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780749420529
040 ## - CATALOGING SOURCE
Transcribing agency	DLC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.126
Item number	.A45 1997
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Allen, Margaret
245 ## - TITLE STATEMENT
Title	Direct marketing /
Statement of responsibility, etc.	Margaret Allen
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	London:
Name of publisher, distributor, etc.	Kogan Page,
Date of publication, distribution, etc.	1997.
300 ## - PHYSICAL DESCRIPTION
Extent	143 p.
Other physical details	ill.
Dimensions	22 cm
490 ## - SERIES STATEMENT
Series statement	Marketing in action series
500 ## - GENERAL NOTE
General note	Includes index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Direct marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type	Books
Suppress in OPAC	No

Holdings
Date last seen	Total checkouts	Full call number	Barcode	Price effective from	Koha item type	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection	Withdrawn status	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price
06/04/2026		HF5415.126.A45 1997	1002621	06/04/2026	Books		Library of Congress Classification			Open Collection		Dato Maznah Library & Information Services	Dato Maznah Library & Information Services	H Social Sciences	06/04/2026	158.80