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Marketing Research / (Record no. 2730)

MARC details
000 -LEADER
fixed length control field	00515nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260407144454.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	260407b \|\|\|\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780471363408
040 ## - CATALOGING SOURCE
Transcribing agency	DLC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.2
Item number	.A14 2000
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Aaker, David A
245 ## - TITLE STATEMENT
Title	Marketing Research /
Statement of responsibility, etc.	David A. Aaker
250 ## - EDITION STATEMENT
Edition statement	7th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York :
Name of publisher, distributor, etc.	John Wiley ,
Date of publication, distribution, etc.	2000.
300 ## - PHYSICAL DESCRIPTION
Extent	xvi , 751 p . : 21 cm
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Kumar, V
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	George, S
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type	Books
Suppress in OPAC	No

Holdings
Date last seen	Total checkouts	Full call number	Barcode	Price effective from	Koha item type	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection	Withdrawn status	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price
07/04/2026		HF5415.2.A14 2000	1002622	07/04/2026	Books		Library of Congress Classification			Open Collection		Dato Maznah Library & Information Services	Dato Maznah Library & Information Services	H Social Sciences	07/04/2026	125.80