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Marketing research / (Record no. 2749)

MARC details
000 -LEADER
fixed length control field	00497nam a22001937a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260416153134.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	260416b \|\|\|\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780130650580
040 ## - CATALOGING SOURCE
Transcribing agency	DLC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.2
Item number	.B779 1999
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Burns, Alvin C.
245 ## - TITLE STATEMENT
Title	Marketing research /
Statement of responsibility, etc.	Alvin C.Burns
250 ## - EDITION STATEMENT
Edition statement	3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Jersey :
Name of publisher, distributor, etc.	Prentice-Hall,
Date of publication, distribution, etc.	1999.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing research
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Bush, Ronald F.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type	Books
Suppress in OPAC	No

Holdings
Date last seen	Total checkouts	Full call number	Barcode	Price effective from	Koha item type	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection	Withdrawn status	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price
16/04/2026		HF5415.2.B779 1999	1002719	16/04/2026	Books		Library of Congress Classification			Open Collection		Dato Maznah Library & Information Services	Dato Maznah Library & Information Services	H Social Sciences	16/04/2026	71.95