MARC details
| 000 -LEADER |
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| fixed length control field |
06509nam a22004573i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
EBC6272481 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
MiAaPQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20241118090351.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
240909s2020 xx o ||||0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781119660491 |
| Qualifying information |
(electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Canceled/invalid ISBN |
9781119660484 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(MiAaPQ)EBC6272481 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(Au-PeEL)EBL6272481 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)1181848282 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
MiAaPQ |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
MiAaPQ |
| Modifying agency |
MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.1265 .D457 2020 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
659.144 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Deiss, Ryan. |
| 245 10 - TITLE STATEMENT |
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| Title |
Digital Marketing for Dummies. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
2nd ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Newark : |
| Name of producer, publisher, distributor, manufacturer |
John Wiley & Sons, Incorporated, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2020. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
�2020. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (400 pages) |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Intro -- Table of Contents -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Part 1: Getting Started with Digital Marketing -- Chapter 1: Understanding the Customer Journey -- Creating a Customer Avatar -- Getting Clear on the Value You Provide -- Knowing the Stages of the Customer Journey -- Preparing Your Customer Journey Road Map -- Optimizing the Customer Journey -- Avoiding an Optimization Mistake -- Chapter 2: Choosing the Right Marketing Campaign -- Establishing Marketing Objectives -- Defining a Digital Marketing Campaign -- Understanding the Three Major Types of Campaigns -- Balancing Your Marketing Campaign Calendar -- Choosing the Campaign You Need Now -- Viewing Your Digital Marketing through the Campaign Lens -- Chapter 3: Crafting Winning Offers -- Offering Value in Advance -- Designing an Ungated Offer -- Designing a Gated Offer -- Designing Deep-Discount Offers -- Maximizing Profit -- Part 2: Using Content to Generate Fans, Followers, and Customers -- Chapter 4: Pursuing Content Marketing Perfection -- Knowing the Dynamics of Content Marketing -- Finding Your Path to Perfect Content Marketing -- Executing Perfect Content Marketing -- Distributing Content to Attract an Audience -- Chapter 5: Blogging for Business -- Establishing a Blog Publishing Process -- Applying Blog Headline Formulas -- Auditing a Blog Post -- Chapter 6: Taking Stock of 65 Blog Post Ideas -- Defeating Writer's Block -- Creating Stellar Content without All the Fuss -- Part 3: Generating Website Traffic -- Chapter 7: Building High-Converting Landing Pages -- Exploring the Types of Landing Pages -- Creating a Lead Capture Page -- Creating a Sales Page -- Grading a Landing Page -- Chapter 8: Capturing Traffic with Search Marketing -- Knowing the Three Key Players in Search Marketing. |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Targeting Search Queries -- Optimizing Your Assets for Specific Channels -- Earning Links -- Chapter 9: Leveraging the Social Web -- Social Channels -- Facebook -- Instagram -- LinkedIn -- Twitter -- The Social Success Cycle -- Listening to the Social Web -- Influencing and Building Brand Authority -- Networking That Moves the Needle -- Selling on Social Channels -- Avoiding Social Media Mistakes -- Knowing When to Automate -- Chapter 10: Tapping into Paid Traffic -- Visiting the Traffic Store -- Understanding Traffic Temperature -- Choosing the Right Traffic Platform -- Setting up Boomerang Traffic -- Troubleshooting Paid Traffic Campaigns -- Chapter 11: Following Up with Email Marketing -- Understanding Marketing Emails -- Sending Broadcast and Follow-Up Emails -- Building a Promotional Calendar -- Creating Email Campaigns -- Writing and Designing Effective Emails -- Cuing the Click -- Getting More Clicks and Opens -- Ensuring Email Deliverability -- List Hygiene -- Part 4: Measuring, Analyzing, and Optimizing Campaigns -- Chapter 12: Crunching Numbers: Running a Data-Driven Business -- Leveraging the Five Google Analytics Report Suites -- Understanding Where Your Traffic Is Coming From -- Tracking the Origins of Site Visitors -- Creating Goals to See Who's Taking Action -- Segmenting Your Audience with Google Analytics -- Honing In on Your Audience -- Putting It All Together -- Chapter 13: Optimizing Your Campaigns for Maximum ROI -- Understanding Split Testing -- Selecting Page Elements to Optimize -- Getting Ready to Test -- Preparing to Launch -- Calling a Test -- Knowing How a Test Performed -- Analyzing the Test -- Part 5: The Part of Tens -- Chapter 14: The Ten Most Common Digital Marketing Mistakes -- Focusing on Eyeballs Instead of Offers -- Failing to Talk about Your Customers (and Their Problems). |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Asking Prospects for Too Much, Too Soon -- Being Unwilling to Pay for Traffic -- Being Product Centric -- Tracking the Wrong Metrics -- Building Assets on Other People's Land -- Focusing on Your Content's Quantity Instead of Quality -- Not Aligning Marketing Goals with Sales Goals -- Allowing "Shiny Objects" to Distract You -- Chapter 15: Ten Trending Digital Marketing Skills to Add to Your Resume -- Content Marketing Positions -- Paid Media Manager -- Search Engine Optimization (SEO) Manager -- Social Media Marketing -- Community Management -- Video Marketing and Production Positions -- Web Design and Development Positions -- Data Analysis Positions -- Chapter 16: Ten Essential Tools for Digital Marketing Success -- Building a Website -- Hosting a Website -- Choosing Email Marketing Software -- Considering Customer Relationship Management (CRM) Software -- Adding a Payment Solution -- Using Landing Page Software -- Sourcing and Editing Images -- Managing Social Media -- Measuring Your Performance: Data and Analytics -- Optimizing Your Marketing -- Index -- About the Authors -- Connect with Dummies -- End User License Agreement. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Description based on publisher supplied metadata and other sources. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Henneberry, Russ. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| Main entry heading |
Deiss, Ryan |
| Title |
Digital Marketing for Dummies |
| Place, publisher, and date of publication |
Newark : John Wiley & Sons, Incorporated,c2020 |
| International Standard Book Number |
9781119660484 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) |
|---|
| Corporate name or jurisdiction name as entry element |
ProQuest (Firm) |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://ebookcentral-proquest-com.mlisicats.remotexs.co/lib/ppks/detail.action?docID=6272481">https://ebookcentral-proquest-com.mlisicats.remotexs.co/lib/ppks/detail.action?docID=6272481</a> |
| Public note |
Click to View |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
E-Book |
