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Technology Entrepreneurship : (Record no. 294)

MARC details
000 -LEADER
fixed length control field 11283nam a22005293i 4500
001 - CONTROL NUMBER
control field EBC6377044
003 - CONTROL NUMBER IDENTIFIER
control field MiAaPQ
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241118093140.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240909s2020 xx o ||||0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780128223253
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9780128222034
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC6377044
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL6377044
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1202458707
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HC79.T4 .D846 2021
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.514
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Duening, Thomas N.
245 10 - TITLE STATEMENT
Title Technology Entrepreneurship :
Remainder of title Taking Innovation to the Marketplace.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture San Diego :
Name of producer, publisher, distributor, manufacturer Elsevier Science & Technology,
Date of production, publication, distribution, manufacture, or copyright notice 2020.
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice �2021.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (440 pages)
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Front Cover -- Technology Entrepreneurship -- Copyright Page -- Dedication -- Contents -- About the Authors -- Foreword -- Preface -- Acknowledgments -- 1 Technology Entrepreneurs in the Global Economy -- Introduction -- Trends and Opportunities in Technology Entrepreneurship -- The Global Opportunity -- Intellectual Foundations -- Chapter Summary -- Key Takeaways -- Keyterms -- Additional Reading -- Endnotes -- 2 Becoming an Entrepreneur -- Introduction -- Entrepreneurial Persistence -- Entrepreneurial Identity -- The Entrepreneurial Virtues -- Value Creation -- Respect the Market -- Honor Contracts and Promises -- Be Resourceful and Optimistic -- Be Resilient and Rebound From Failure -- Chapter Summary -- Keyterms -- Additional Reading -- 3 Creating Your Venture -- Introduction -- Six Fundamental Venture Types -- Business to Business -- Business to Consumer -- Business to Government -- The Idea Generation Process -- Step 1: Identify a Point of Pain -- Step 2: Innovate a Product or Service -- Step 3: Test Business Models -- Step 4: Customer Acquisition -- The Opportunity Register -- Nontraditional Idea Sources -- Read Alternative Literature -- Visit New Places and Experience New Things -- Meet Thought Leaders -- Chapter Summary -- Key Takeaways -- Keyterms -- Additional Reading -- Endnotes -- 4 Understanding Your Market -- Introduction -- The Market -- Market Segmentation Techniques -- Geographic Segmentation -- Demographic Segmentation -- Brand Loyalty Segmentation -- Just-noticeable Difference Segmentation -- Key Element Segmentation -- Product/service Segmentation -- Psychographic Segmentation -- Industry and Competitive Analysis -- Assistance -- General Information -- Industry and Market Information -- Competitive Company and Product/service Information -- Government Sources -- Search Engines -- Trade Associations -- Trade Publications.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note Customer Value -- Stages in the Buying Process -- Need Arousal -- Information Search -- Evaluation -- Purchase Decision -- Postpurchase Behavior -- Chapter Summary -- Key Takeaways -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- 5 Developing Your Products -- Introduction -- Product Planning and Development -- The Idea Development Process -- Describe the Idea and Competition -- Determine the Need -- Modify and Validate -- Develop a Marketing Plan -- Develop the Final Product or Service -- Launch the Idea -- The Concept of Newness -- Newness to the Consumer -- Newness to the Organization -- Newness to the Distribution System -- Opportunity Assessment Plan -- The Diffusion Process -- Adoption Process -- The Product Life Cycle -- Rapid Technology Change in Rapidly Changing Markets -- Disruptive Technology -- Technology and the Market -- Chapter Summary -- Key Takeaways -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- 6 Protecting Your Intellectual Property -- Introduction -- IP and Technology Ventures -- IP Protection -- Recognizing IP -- Record Keeping -- Record Keeping Procedures -- Guidelines for Record-Keeping -- Trade Secrets -- Procedures for Trade Secret Protection -- Patents -- The Patent Application -- Written Description -- Claims -- Exclusive Right -- Patentability -- Patent Eligibility -- Novelty and Nonobviousness -- The Patent Examination Process -- Patent Pending -- Patent Ownership -- International Patents -- Copyrights -- Considerations with Respect to Software -- Copyrights and the Internet -- Notice -- Copyright Registration -- Copyright Ownership -- Mask Works -- Trademarks -- Acquiring Trademark Rights -- Use-based Common-Law and Combination Use-Based Registration Systems -- Pure Registration Systems -- Registering a Trademark -- Trademark Notice Symbols -- International Protection of Trademarks.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note The Strength of a Mark -- Choosing a Mark -- Key Takeaways -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- 7 Legal Structure and Equity Distribution -- Introduction -- Ownership and Liability Issues -- Limited Versus Unlimited Liability -- The Extent of Limited Liability -- Choice of Legal Structure -- Sole Proprietorship -- General Partnership -- Limited Partnership -- Corporation -- Structure of a Corporation -- US Tax Laws and Corporation Types -- Maintaining Corporate Status -- Limited Liability Company -- LLC Characteristics -- Limited Liability Entities-A Comparison -- Participants and Capital Growth Strategy -- Taxation -- Distribution of Profits and Losses -- Formalities and Regulatory Burden -- Equity and Equity Types -- Corporate Stocks -- Common Stock -- Preferred Stock -- Preferred Stock Distributions -- Convertibility -- Participating Preferred -- Voting Rights -- Founder's Stock -- Raising Capital -- Equity Distribution in the Nascent Venture -- Employee Stock Options -- Vesting -- Restrictive Clauses -- Tax Issues -- Chapter Summary -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- 8 Financing the Venture -- Introduction -- Finance for Entrepreneurs -- Financial Forecasting -- The Sales Forecast -- The Income Statement -- The Cash Flow Statement -- The Balance Sheet -- Financial Statement Analysis -- Financial Management -- Credit and Collections Policies -- Inventory Management -- Purchase of Capital Assets -- Payment of Debt -- Payment of Dividends -- Capital Budgeting -- Key Takeaways -- Keyterms -- 9 Acquiring Capital Resources -- Introduction -- The Role of Capital -- Equity Financing -- Securities and Exchange Commission Rules -- Costs of Equity Financing -- Sources of Equity Financing -- Angel Financing -- Venture Capital -- What Do Venture Capital Firms Look For? -- Debt Financing.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note Institutional Lender Requirements -- Loan Rates, Payment Methods, and Lender Types -- Small Business Administration Loans -- Fundraising Tools and Techniques -- Subscription Agreement -- Elevator Pitch -- Alternatives to Debt and Equity Financing -- Small Business Innovation Research -- Small Business Technology Transfer -- Bootstrap Financing -- Chapter Summary -- Key Takeaways -- Keyterms -- Additional Reading -- 10 Launching Your Venture -- Introduction -- The Business Plan -- Writing the Business Plan -- Purpose of the Plan -- Elements of a Business Plan -- Section 1 -- Section 2 -- Description of the Business -- Description of Industry -- The Technology Plan -- The Marketing Plan -- The Financial Plan -- The Production Plan -- The Organizational Plan -- The Operational Plan -- Section 3 -- Market Entry Positioning -- Market Penetration Strategy -- First Mover Advantage -- Value Chain Analysis -- Developing a Contingency Plan -- Chapter Summary -- Key Takeaways -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- 11 Marketing Your Venture -- Introduction -- The Marketing Mix -- Product Mix -- Pricing -- Placement (Distribution) -- Promotion -- The Promotion Budget -- International Entrepreneurial Marketing -- Definition of International Entrepreneurial Marketing -- International Entrepreneurial Marketing Terminology -- Aspects of International Trade -- Culture and International Entrepreneurial Marketing -- An International Entrepreneurial Marketing Program -- Measuring the Effectiveness of a Marketing Expenditure -- Chapter Summary -- Key Takeaways -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- 12 Contracts -- Introduction -- Sources of Contract Law -- Contract Formation -- The Offer -- The Counteroffer -- Acceptance -- Acceptance Over the Internet -- Revocation of Offer or Acceptance -- Consideration.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note Defenses Against Contract Enforcement -- Performance and Breach -- Conditions -- Excusing Less Than Complete Performance -- Damages -- Rescission and Restitution -- Specific Performance -- Quasi-Contract -- Reformation -- Anatomy of a Contract -- Preamble -- Recitals -- Definitions -- Performance -- Intellectual Property -- Consideration -- Representations and Warranties -- Indemnity -- Term and Termination -- Miscellaneous Provisions -- Types of Agreements Encountered -- Partnership, Operating, and Shareholders Agreements -- Employment Agreements -- Noncompete Agreements -- Confidentiality Agreements -- Consulting and Development Agreements -- Maintenance and Support Agreements -- Manufacturing Agreements -- Assignment Agreements -- License Agreements -- Patent Licenses -- Know-How Licenses -- Trademark Licenses -- Franchise Agreements -- Technical Services Agreements -- Distribution Agreements -- Value-Added Reseller and Original Equipment Manufacturer Agreements -- Purchase Agreements -- Chapter Summary -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- 13 Managing the Venture: Strategy and Operations -- Introduction -- Managing Venture Strategy -- Product and Service Positioning -- Strategy Frameworks -- Strategic Planning -- SWOT Analysis -- Stakeholders and Strategy -- Employees -- Customers -- Suppliers -- Shareholders -- Community -- Managing Venture Operations -- Operations Strategy -- Competitive Priorities -- Operating System Decisions -- Focus, Trade-Offs, and Operations Strategy in a New Venture -- Supply Chain Management -- Process Management -- Process Choice -- Process Analysis and Improvement -- Scalability -- Lean Thinking -- Flexibility -- Key Takeaways -- Keyterms -- 14 Venture Leadership -- Introduction -- Entrepreneurial Leadership -- Influence -- Leadership Skills -- Analytical Skills -- Decision-Making Skills.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note Communication Skills.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on publisher supplied metadata and other sources.
590 ## - LOCAL NOTE (RLIN)
Local note Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element High technology industries-Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Technological innovations-Economic aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Entrepreneurship.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hisrich, Robert A.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lechter, Michael A.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
Main entry heading Duening, Thomas N.
Title Technology Entrepreneurship
Place, publisher, and date of publication San Diego : Elsevier Science & Technology,c2020
International Standard Book Number 9780128222034
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN)
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral-proquest-com.mlisicats.remotexs.co/lib/ppks/detail.action?docID=6377044">https://ebookcentral-proquest-com.mlisicats.remotexs.co/lib/ppks/detail.action?docID=6377044</a>
Public note Click to View
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type E-Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Date acquired Total checkouts Full call number Date last seen Uniform resource identifier Price effective from Koha item type Public note
    Library of Congress Classification     Open Collection Dato Maznah Library & Information Services Dato Maznah Library & Information Services 11/04/2025   HC79.T4 .D846 2021 11/04/2025 https://ebookcentral-proquest-com.mlisicats.remotexs.co/lib/ppks/detail.action?docID=6377044 11/04/2025 E-Book Kindly log in with your i-CATS User ID or registered email. We appreciate your cooperation!
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