Marketing management : an asian perspective / Philip Kotler, Siew Meng Leong, Swee Hoon Ang & Chin Tiong Tan.

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TextPublication details: New Jersey : Simon & Schuster (Asia) Pte Ltd, 1996.Description: xviii, 1055 p. : ill. (some col.) ; 24 cmISBN:

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Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Barcode
Books	Dato Maznah Library & Information Services		H Social Sciences	HF5415.13 .M37 1996 (Browse shelf(Opens below))	1	Available	026384
Books	Dato Maznah Library & Information Services	Open Collection	H Social Sciences	HF5415.13 .M37 1996 (Browse shelf(Opens below))	2	Available	1002698

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Previous	HF5415.1265 .M68 2019 Managing e-CRM towards Customer Satisfaction and Quality Relationship /	HF5415.13.B9741 2009 Marketing management /	HF5415.13 .G479 2003 Retail marketing management /	HF5415.13 .M37 1996 Marketing management : an asian perspective /	HF5415.13.P173 2011 Principles of services marketing /	HF5415.13 .P173 2011 Principles of services marketing /	HF5415.13 .Y87 2016 Marketing Management /	Next

Includes index.

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