Principles of Marketing, Global Edition.

By:

Kotler, Philip

Contributor(s):

Material type: Text

TextPublisher: Harlow : Pearson Education, Limited, 2023Copyright date: �2023Edition: 19th edDescription: 1 online resource (769 pages)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781292449333

Genre/Form:

Electronic books.

Additional physical formats: Print version:: Principles of Marketing, Global EditionDDC classification:

658.8

Online resources:

Click to View

Summary: Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Reach every student with the MyLab & Revel editions for this text.

List(s) this item appears in: MBA

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Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Reach every student with the MyLab & Revel editions for this text.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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