Consumer behaviour / Zubin Sethna.

By:

Sethna, Zubin [author.]

Material type: Text

TextPublisher: Los Angeles : SAGE Publications, [2023]Edition: Fifth editionDescription: xxiii, 584 pages : illustrations (some color) ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781529754063
1529754062
9781529754056
1529754054

Subject(s):

Consumer behavior -- Textbooks

DDC classification:

658.8/342 23/eng/20230622

LOC classification:

HF5415.32 .S48 2023

Summary: Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout. The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including many of the world's most popular brands and also B2B companies. This new edition has been fully updated to cover the impacts of the Covid-19 pandemic on consumer behaviour as well as the ongoing effects of technology, social media, digitalisation and climate change in adapting consumer behaviours. This textbook is essential reading for all students studying Consumer Behaviour. Zubin Sethna is a Professor of Entrepreneurial Marketing and Consumer Behaviour at Regent's University London.--Back cover

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Holdings
Item type	Current library	Shelving location	Call number	Status	Date due	Barcode
Books	Dato Maznah Library & Information Services	H Social Sciences	HF5415.32.S48 2023 (Browse shelf(Opens below))	Available		00001630

Previous edition: published as by Zubin Sethna & Jim Blythe. 2019

Includes bibliographical references and index

Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout. The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including many of the world's most popular brands and also B2B companies. This new edition has been fully updated to cover the impacts of the Covid-19 pandemic on consumer behaviour as well as the ongoing effects of technology, social media, digitalisation and climate change in adapting consumer behaviours. This textbook is essential reading for all students studying Consumer Behaviour. Zubin Sethna is a Professor of Entrepreneurial Marketing and Consumer Behaviour at Regent's University London.--Back cover

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