Strategic marketing / David W. Cravens, Nigel F. Piercy.

By:

Cravens, David W

Contributor(s):

Piercy, Nigel

Material type:

TextPublisher: Boston : McGraw-Hill Irwin, [2009]Copyright date: ℗♭2009Edition: Ninth editionDescription: xv, 784 pages : illustrations, map ; 27 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780073381008 (alk. paper)
0073381004 (alk. paper)
9780071263351 (pbk.)
0071263357 (pbk.)

Subject(s):

Genre/Form:

DDC classification:

658.8/02 22

LOC classification:

HF5415.135 .C72 2009

This text and casebook discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing and the global economy.

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
Books	Dato Maznah Library & Information Services	Open Collection	H Social Sciences	HF5415.135.C72 2009 (Browse shelf(Opens below))	Available	10082397

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Includes bibliographical references and indexes.

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