Marketing management / Suzan Burton; Kevin Lane Keller and Philip Kotler,
Material type:
TextPublisher: Frenchs Forest NSW Australia Pearson Education Australia 2009Description: xxxiv. 719 pages, illustrations ; 29 cmContent type: - text
- unmediated
- volume
- 9780733994180
- 0136010121
- HF5415.13 .B9741 2009
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
Dato Maznah Library & Information Services | Open Collection | H Social Sciences | HF5415.13.B9741 2009 (Browse shelf(Opens below)) | Available | 1002176 |
Browsing Dato Maznah Library & Information Services shelves,Shelving location: H Social Sciences,Collection: Open Collection Close shelf browser (Hides shelf browser)
| HF5415 .K64 2010 Principles of Marketing / | HF5415.1265 .C433 2023 Digital Marketing Excellence : Planning, Optimizing and Integrating Online Marketing / | HF5415.1265 .M68 2019 Managing e-CRM towards Customer Satisfaction and Quality Relationship / | HF5415.13.B9741 2009 Marketing management / | HF5415.13.P173 2011 Principles of services marketing / | HF5415.13 .Y87 2016 Marketing Management / | HF5415.135.C72 2009 Strategic marketing / |
Includes bibliographical references and index.
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