The CIM marketing dictionary / Norman A. Hart
Material type:
TextSeries: Marketing series (London, England). Professional development.Publisher: London : Butterworth-Heinemann, [1996]Copyright date: ℗♭1996Edition: Fifth editionDescription: 206 pages ; 19 cmContent type: - text
- unmediated
- volume
- 0750623462
- Chartered Institute of Marketing marketing dictionary
- Marketing dictionary
- HF5415 .H238 1996
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
Dato Maznah Library & Information Services | Open Collection | H Social Sciences | HF5415.H238 1996 (Browse shelf(Opens below)) | Available | 1002177 |
Browsing Dato Maznah Library & Information Services shelves,Shelving location: H Social Sciences,Collection: Open Collection Close shelf browser (Hides shelf browser)
| HF5387. V44 1998 Business ethics : concepts and cases / | HF5387 .V44 2017 Business ethics : concepts & cases / | HF5387. W45 2003 Business ethics : a stakeholder and issues management approach / | HF5415.H238 1996 The CIM marketing dictionary / | HF5415 .K636 2016 Principles of Marketing / | HF5415 .K636 2017 Principles of Marketing : An Asian Perspective / | HF5415 .K64 2010 Principles of Marketing / |
"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation."
"First published as Glossary of marketing terms 1977"--T.p. verso
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