Strategic hotel/motel marketing / Christopher W.L. Hart and David A. Troy.
Material type:
TextPublication details: East Lansing, Mich. : Educational Institute of the American Hotel & Motel Association, 1986. Edition: Rev. edDescription: x, 319 p. : ill. ; 29 cmISBN: - 9780866121118
- TX911.3 .M3H325 1985.
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Dato Maznah Library & Information Services | TX Home Economics | TX911.3.M3H325 1985 (Browse shelf(Opens below)) | Available | 10071667 |
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| TX911.3.M27 .R453 2001 Remarkable service : a guide to winning and keeping customers for servers, manager, and restaurant owners / | TX911.3.M27 R495 2021 Introduction to hospitality management / | TX911.3.M27.S69 2007 Foodservice organizations : a managerial and systems approach / | TX911.3.M3H325 1985 Strategic hotel/motel marketing / | TX911.3.M3 .H36 2008 Handbook of hospitality marketing management / | TX911.3.M3 .H78 2002 Marketing hospitality / | TX911.3.M3 L49 2007 Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage / |
Rev. ed. of: Strategic hotel/motel marketing / David A. Troy. c1985.
Includes bibliographies and index.
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