Global marketing : understanding marketing in a globalized business environment / Helen Millward.

By:

Millward, Helen [author.]

Material type:

TextPublisher: London : KoganPage, 2025Description: 1 online resource (400 pages)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781398620100 (PDF ebook) :

Subject(s):

Additional physical formats: Print version :: No titleDDC classification:

658.8'4 23

LOC classification:

HF1416 .M5 2025

Online resources:

Kortext

Understand the interconnected nature of marketing and globalization and how consumerism, communications, brands, ethics and production work in an international market.

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Understand the interconnected nature of marketing and globalization and how consumerism, communications, brands, ethics and production work in an international market.

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Global marketing : understanding marketing in a globalized business environment / Helen Millward.

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