Welcome to the official i-CATS University College Library system. If you are a new user, please contact our librarian for registration.
Image from Google Jackets

Global marketing : understanding marketing in a globalized business environment / Helen Millward.

By: Material type: TextPublisher: London : KoganPage, 2025Description: 1 online resource (400 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781398620100 (PDF ebook) :
Subject(s): Additional physical formats: Print version :: No titleDDC classification:
  • 658.8'4 23
LOC classification:
  • HF1416 .M5 2025
Online resources: Understand the interconnected nature of marketing and globalization and how consumerism, communications, brands, ethics and production work in an international market.
List(s) this item appears in: ODL
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
No physical items for this record

Understand the interconnected nature of marketing and globalization and how consumerism, communications, brands, ethics and production work in an international market.

Specialized.

Description based on CIP data; resource not viewed.

There are no comments on this title.

to post a comment.
Share
Copyright CITM & Maznah Library, i-CATS University College 2025. All Rights Reserved