Marketing Strategy and Competitive Positioning / Graham Hooley, Brigitte Nicoulaud, John M. Rudd & Nick Lee.

By:

Hooley, Graham [author.]

Contributor(s):

Material type: Text

TextPublication details: Harlow, New York : Pearson Education Limited, 2020.Edition: 7th ednDescription: xxiii, 594 p. : ill. (col.) ; 27 cmISBN:

9781292276540

Subject(s):

DDC classification:

658.802 /HOO

LOC classification:

HF5415.127 .H66 2020

Summary: Since the sixth edition of this book, published in 2017, many economies around the world have continued to feel the aftershocks of the deepest recession since the Great Depression of the 1930s, which started with the well-publicised 'credit crunch'. Despite continuing academic debate about the causes and extent, there is now little doubt that climate change and global warming is beginning to have a significant impact on our physical environment.

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Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Reference Collections (Book)	Dato Maznah Library & Information Services	H Social Sciences	HF5415.127 .H66 2020 (Browse shelf(Opens below))	1	Available		10084726

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Previous	HF5415.1265 .C433 2023 Digital Marketing Excellence : Planning, Optimizing and Integrating Online Marketing /	HF5415.1265 .M68 2019 Managing e-CRM towards Customer Satisfaction and Quality Relationship /	HF5415.1265.R9233 2021 Understanding digital marketing : a complete guide to engaging customers and implementing successful digital campaigns /	HF5415.127 .H66 2020 Marketing Strategy and Competitive Positioning /	HF5415.13 .Y87 2016 Marketing Management /	HF5415.135.P76 2000 Strategic marketing : an introduction /	HF5415.32.S48 2023 Consumer behaviour /	Next

Includes bibliographical references and index.

Since the sixth edition of this book, published in 2017, many economies around the world have continued to feel the aftershocks of the deepest recession since the Great Depression of the 1930s, which started with the well-publicised 'credit crunch'. Despite continuing academic debate about the causes and extent, there is now little doubt that climate change and global warming is beginning to have a significant impact on our physical environment.

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