Marketing communications : interactivity, communities and content / Chris Fill.
Material type:
TextPublication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2009.Edition: 5th edDescription: xxxvii, 558 p. : col. ill. ; 27 cmContent type: - text
- unmediated
- volume
- 9780273717225
- 0273717227
- 658.8/02 22
- HF5415.123 .F55 2009
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
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Dato Maznah Library & Information Services | Open Collection | H Social Sciences | HF5415.123.F55 2009 (Browse shelf(Opens below)) | Available | 10076402 |
Browsing Dato Maznah Library & Information Services shelves,Shelving location: H Social Sciences,Collection: Open Collection Close shelf browser (Hides shelf browser)
| HF5415 .K636 2018 Principles of marketing / | HF5415 .K64 2010 Principles of Marketing / | HF5415 .Y876 2017 Principles of marketing / | HF5415.123.F55 2009 Marketing communications : interactivity, communities and content / | HF5415.123.S54 2003 Advertising, Promotion, & Supplemental Aspcts of Integrated Marketing Communications / | HF5415.1265 .C433 2023 Digital Marketing Excellence : Planning, Optimizing and Integrating Online Marketing / | HF5415.1265 .M68 2019 Managing e-CRM towards Customer Satisfaction and Quality Relationship / |
Includes bibliographical references and indexes.
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