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Principles of Marketing / Philip Kotler & Gary Armstrong.
Material type:
TextSeries: Global editionPublication details: Harlow, England : Pearson Education Limited, 2016.Edition: 16th ednDescription: 731 p. : ill. (col.) ; 28 cmISBN: - 9781292092485
- 658.8 /KOT
- HF5415 .K636 2016
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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Dato Maznah Library & Information Services | Open Collection | H Social Sciences | HF5415 .K636 2016 (Browse shelf(Opens below)) | 1 | Available | 10078209 |
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| HF5387. V44 1998 Business ethics : concepts and cases / | HF5387 .V44 2017 Business ethics : concepts & cases / | HF5387. W45 2003 Business ethics : a stakeholder and issues management approach / | HF5415 .K636 2016 Principles of Marketing / | HF5415 .K636 2017 Principles of Marketing : An Asian Perspective / | HF5415.1265 .C433 2023 Digital Marketing Excellence : Planning, Optimizing and Integrating Online Marketing / | HF5415.1265 .M68 2019 Managing e-CRM towards Customer Satisfaction and Quality Relationship / |
Includes bibliographical references and index.
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