Marketing on the Internet : principles of online marketing / Judy Strauss, Raymond Frost.

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TextPublication details: Upper Saddle River, NJ : Prentice Hall, 1999.Description: xxiii, 381 p. : ill. ; 24 cmContent type:

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Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
Books	Dato Maznah Library & Information Services	Open Collection	H Social Sciences	HF5415.126 .S774 1999 (Browse shelf(Opens below))	Available	10082338

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Previous	HF5415 .Y876 2017 Principles of marketing /	HF5415.123.F55 2009 Marketing communications : interactivity, communities and content /	HF5415.123.S54 2003 Advertising, Promotion, & Supplemental Aspcts of Integrated Marketing Communications /	HF5415.126 .S774 1999 Marketing on the Internet : principles of online marketing /	HF5415.1265 .C433 2023 Digital Marketing Excellence : Planning, Optimizing and Integrating Online Marketing /	HF5415.1265 .M68 2019 Managing e-CRM towards Customer Satisfaction and Quality Relationship /	HF5415.13.B9741 2009 Marketing management /	Next

Includes bibliographical references and index.

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