Marketing research in action / Raymond A. Kent.
Material type:
TextPublication details: London ; New York : Routledge, 1993.Description: xv, 367 p. : ill. ; 25 cmContent type: - text
- unmediated
- volume
- 0415067596
- 041506760X
- 9780415067591
- 658.8/3 20
- HF5415.2 .K437 1993
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Includes bibliographical references (p. [352]-354) and index.
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