Direct marketing : an integrated approach / William J. McDonald.
Material type:
TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c1998.Description: xviii, 532 p. : ill. ; 25 cm. + 4 computer disks (3 1/2 in.)Content type: - text
- unmediated
- volume
- 0256197830
- 9780256197839
- 658.8/4 21
- HF5415.126 .M395 1998
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
Dato Maznah Library & Information Services | Open Collection | H Social Sciences | HF5415.126.M395 1998 (Browse shelf(Opens below)) | Available | 1002729 |
Includes bibliographical references and index.
System requirements for accompanying computer disks: IBM PC or compatible computer; Microsoft Windows 3.1.
There are no comments on this title.
Log in to your account to post a comment.