Exploring marketing research / William G. Zikmund.
Material type:
TextPublication details: Australia ; [Cincinnati, Ohio] : Thomson/South-Western, c2003.Edition: 8th edDescription: xxi, 744 p. : chiefly col. ill. ; 28 cmContent type: - text
- unmediated
- volume
- 0324181485
- 9780324181487
- 658.8/3 21
- HF5415.2 .Z54 2003
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
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Dato Maznah Library & Information Services | Open Collection | H Social Sciences | HF5415.2.Z54 2003 (Browse shelf(Opens below)) | Available | 1002730 |
Browsing Dato Maznah Library & Information Services shelves,Shelving location: H Social Sciences,Collection: Open Collection Close shelf browser (Hides shelf browser)
| HF5415.2.A14 2000 Marketing Research / | HF5415.2.B779 1999 Marketing research / | HF5415.2.M3825 1998 Marketing research essentials / | HF5415.2.Z54 2003 Exploring marketing research / | HF5415.32.S65 2013 Consumer behavior : buying, having, and being / | HF5415.33.U6.H38 2004 Consumer behavior : building marketing strategy / | HF5415.5.V36 1997 Communication in tourism & hospitality meeting the world in the workplace |
Various multi-media instructional materials, including a web site, are available to supplement the text.
Includes bibliographical references and index.
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