The Direct marketing handbook / Edward L. Nash, editor in chief.
Material type:
TextPublication details: New York : McGraw-Hill, c1992.Edition: 2nd edDescription: xxxiii, 827 p. : ill. ; 24 cmContent type: - text
- unmediated
- volume
- 0070460272 :
- 9780071127295
- 658.8/4 20
- HF5438.25 .D555 1992
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
Dato Maznah Library & Information Services | Open Collection | H Social Sciences | HF5438.25.D555 1992 (Browse shelf(Opens below)) | Available | 1002733 |
Browsing Dato Maznah Library & Information Services shelves,Shelving location: H Social Sciences,Collection: Open Collection Close shelf browser (Hides shelf browser)
| HF5429 .B45 2010 Retail management : a strategic approach / | HF5429.3.S76 1995 Competing with the retail giants : how to survive in the new retail landscape / | HF5437 .H35 2010 Purchasing : a guide for hospitality professionals / | HF5438.25.D555 1992 The Direct marketing handbook / | HF5438.25 .W2933 2004 Selling : building partnerships / | HF5500.A6484 1994 Modern business administration / | HF5548.3 .R43 1997 Readings in electronic commerce / |
Includes bibliographical references index.
Strategic planning : an overview / Dick Shaver -- Testing and analysis / Edward L. Nash -- Research / Barry R. Mark -- Contests and sweepstakes / Jeffrey Feinman -- Law and ethics / Robert Posch, Jr. -- Multinational direct marketing / Richard Miller -- Privacy / Richard A. Barton -- Database marketing : an overview / Jock Bickert -- Selecting and testing response lists / Steve Roberts -- Fundamentals of list management / Dee Kendall -- Business lists / Mary Ann Kleinfelter -- List selection criteria / Ed Burnett -- List and database maintenance / Tom Zukas -- List segmentation / Barry Hauser -- List processing / Arthur Blumenfield -- Media tactics : an overview / Brent John Bissel -- Newspapers and magazines / Maxwell C. Ross -- Broadcast media / Dana Vogel -- Co-op mailings and package inserts / Leon Henry, Jr. -- Outbound telemarketing / George T. Bradbury, Judy Shapiro -- Inbound telemarketing / Eugene B. Kordahl -- Creative methods : an overview / Joan Throckmorton -- Psychological appeals / Alan Rosenspan -- Broadcast creative / Robert Santangelo -- Personalization / Ed McLean -- Production : an overview / John L. Rosenthal -- Printing and formats / David G. Rosenthal -- Lettershop processing / Robert H. Jurick -- Emerging lettershop technologies / Richard D. Haugan -- Postal regulations / Lee Epstein -- Fulfillment planning : an overview / Stanley J. Fenvessy -- Lead management systems / Suti Prakash -- Catalog fulfillment / Jeffrey A. Coppersmith -- Magazine subscription fulfillment / Jane Imber -- Continuity and negative option fulfillment / Henry W. Rossi -- Financial planning : an overview / David D. Shepard -- Product development / John T. White -- Analytic methods / Behram J. Hansotia -- Quantitative database methods / Robert D. Kestnbaum -- Accounting considerations / James B. Kobak -- Predictive modeling / John Banslaben -- Credit and collection / Robert Graham, James J. Carey -- Lead generation : an overview / Eugene D. Sollo -- Continuity marketing / Eric Nussbaum -- Subscription marketing / Elliott DeY. Schein -- Financial services marketing / James R. Rosenfield -- Fund-raising / Bruce R. McBrearty -- Third-party endorsements / Marge Landrau -- Catalog marketing / Jo-Von Tucker -- Business-to-business marketing / Richard Bloch -- Conquest marketing / Joshua Moritz, Mark J. Heller -- Customer loyalty programs / Karen Hochman.
There are no comments on this title.