Retail management : a strategic approach / Barry Berman, & Joel R. Evans.
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson Education, Inc., 2010.Edition: 11th ednDescription: xxviii, 654 p. : col. ill., col. maps ; 28 cmContent type: - text
- unmediated
- volume
- 0132465507
- 9780132465502
- 658.87 22 /BER
- HF5429 .B45 2010
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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Dato Maznah Library & Information Services | Open Collection | H Social Sciences | HF5429 .B45 2010 (Browse shelf(Opens below)) | 1 | Available | 1002790 |
Browsing Dato Maznah Library & Information Services shelves,Shelving location: H Social Sciences,Collection: Open Collection Close shelf browser (Hides shelf browser)
| HF5415.33.U6.H38 2004 Consumer behavior : building marketing strategy / | HF5415.5.V36 1997 Communication in tourism & hospitality meeting the world in the workplace | HF5415.55 .B56 2021 Electronic Customer Relationship Management (E CRM) : A Complete Guide - 2020 Edition ; Practical Tools for Self-Assessment / | HF5429 .B45 2010 Retail management : a strategic approach / | HF5429.3.S76 1995 Competing with the retail giants : how to survive in the new retail landscape / | HF5437 .H35 2010 Purchasing : a guide for hospitality professionals / | HF5438.25.D555 1992 The Direct marketing handbook / |
Includes bibliographical references and indexes.
An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Trading-area analysis -- Site selection -- Retail organization and human resource management -- Operations management : financial dimensions -- Operations management : operational dimensions -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Establishing and maintaining a retail image -- Promotional strategy -- Integrating and controlling the retail strategy.
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