Marketing and managing tourism destinations / Alastair M. Morrison.

By:

Morrison, Alastair M [author.]

Material type:

TextPublisher: London ; New York, NY : Routledge, Taylor & Francis Group, 2024Edition: Third editionDescription: 1 online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781032380698

Subject(s):

Additional physical formats: Print version:: Marketing and managing tourism destinationsDDC classification:

910.68/8 23/eng/20230505

LOC classification:

G155.A1

Summary: "Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike"-- Provided by publisher.Summary: "Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike"-- Provided by publisher.

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Date due	Barcode
Books	Dato Maznah Library & Information Services	Open Collection	G Geography (General). Atlases. Maps	G155.A1 M665 2019 (Browse shelf(Opens below))	Checked out	07/12/2026	10084210

Second edition: 2019.

Includes bibliographical references and index.

"Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike"-- Provided by publisher.

Description based on print version record and CIP data provided by publisher.

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Marketing and managing tourism destinations / Alastair M. Morrison.

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