Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage / Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich.
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TextPublication details: Upper Saddle River, N.J. : Pearson, c2007.Edition: 4th edDescription: xxv, 662 p. : col. ill., maps ; 28 cmISBN: - 0131182404
- 9780131182400
- TX911.3.M3 L49 2007
| Item type | Current library | Shelving location | Call number | Status | Date due | Barcode |
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Dato Maznah Library & Information Services | TX Home Economics | TX911.3.M3.L49 2007 (Browse shelf(Opens below)) | Available | 10071302 | |
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Books
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Dato Maznah Library & Information Services | TX Home Economics | TX911.3.M3 L49 2007 (Browse shelf(Opens below)) | Available | 10071601 |
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| TX911.3.C65 S26 2021 Food, Labor, and Beverage Cost Control : A Concise Guide / | TX911.3.J56 2025 Food and beverage service procedures / | TX911.3.M27 R495 2021 Introduction to hospitality management / | TX911.3.M3 L49 2007 Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage / | TX911.3.M3.L49 2007 Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage / | TX911.3.P4 E23 2020 Human resource management for the hospitality industry / | TX911.3.S4 C55 2023 Hospitality Security : Managing Security in Today's Hotel, Nightlife, Entertainment and Tourism Environment / |
Lewis's name appears first on the earlier edition.
Rev. ed. of: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, c2000.
Includes bibliographical references and indexes.
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