Research Methods for Business Students / Mark Saunders, Philip Lewis, & Adrian Thornhill.
Material type:
TextPublication details: New York : Pearson, 2019.Edition: 8th ednDescription: xxxiii, 833 p. : ill. (col.) ; 27 cmISBN: - 9781292208787
- 650.072 23 /SAU
- HD30.4 .S28 2019
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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Dato Maznah Library & Information Services | Open Collection | H Social Sciences | HD30.4 .S28 2019 (Browse shelf(Opens below)) | 1 | Available | 10084549 |
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| HD30.28 .P3395 2015 Strategic management : planning for domestic & global competition / | HD30.28 .T53 2008 Crafting and Executing Strategy : the Quest for Competitive Advantage : Concepts and Cases / | HD30.37 .T87 2011 Introduction to Electronic Commerce / | HD30.4 .S28 2019 Research Methods for Business Students / | HD30.4 .S435 2016 Research Methods for Business : a Skill-Building Approach / | HD31 .R5643 2015 Fundamentals of management : essential concepts and applications / | HD31.2.S564 2024 Principles and Practices of Management and Organizational Behavior. |
Revised edition of the authors' Research methods for business students, 2015.
Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Utilising secondary data -- Collecting data through observation -- Collecting primary data using research interviews and research diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
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